He began his career at large CPG companies, such as Cadbury Schweppes and Unilever, then started to gravitate toward smaller, more entrepreneurial companies. He spent over a decade at Apple & Eve, an independent natural and organic juice company, where he led marketing and new product development. While there, he was a key leader in growing the company from $80 million in annual sale to over $250 million and developed Fruitables, a breakthrough new fruit & vegetable blend that became the most successful new product line in the company’s history. Brad also has significant international business experience, having worked for Parmalat, a global milk and dairy company, in their US headquarters, as well as ITO EN, the largest green tea company in Japan. At ITO EN, he was their SVP of North America Marketing and Innovation, receiving an award for Best New Tea Product in 2015 from BEVNET, a leading beverage industry trade journal and website. Currently, Brad is an adjunct professor at Long Island University – Brooklyn Campus, where he teaches Entrepreneurship. Brad has also been a judge in the Collegiate Echo Marketing Challenge, where he has evaluated marketing plans submitted by college entrants in this competition from across the country. Brad is an avid marathoner, and actively involved in the Achilles International NYC Chapter, an organization dedicated to helping disabled athletes participate in running the New York City Marathon, and other athletic events in the New York area. He lives in Westchester County, NY with his wife and college-aged son. He holds a BA from William & Mary and an MBA from the Fuqua School of Business at Duke University.